"Armstrong, M." <br/><br/>
A handbook of management techniques / 
M. Armstrong 
 - 3rd 
 - New Delhi:  "Kogan Page,"  2010 
 - 639p. 
<br/><br/><label>Subjects--Index Terms: </label>marketing managementdecision making 
<br/><br/><label>Dewey Class. No.: </label>658