TY  - BOOK
AU  - Solomon, Michael R.
TI  - Consumer Behavior : : Buying, Having, and Being
SN  - 9788120346987
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - PHI Learning
KW  - Marketing
KW  - Perception
KW  - Decision Making
KW  - Social Media
KW  - Social Class
KW  - Lifesytlyes
N1  - IABF - 06 Banking Financial Business
Recommended Reading
R05; Consumers in the Marketplace; Consumers as Individuals; Consumers as Decision Makers; Consumers and Subcultures
ER  -