"Westwood, J." <br/><br/>
How to write a marketing plan / 
J. Westwood 
 - 3rd 
 - New Delhi:  "Kogan page,"  2011 
 - 131p. 
<br/><br/><label>ISBN: </label>978 0 7494 6150 8 
<br/><br/><label>Subjects--Index Terms: </label>Marketing managementmarketing plan 
<br/><br/><label>Dewey Class. No.: </label>658.8