The Marketing Book  

 - 6th ed.  
 - New Delhi :  Butterworth ,  2010 . 
 - 644 p . :  Charts , Graphs ;   28 cm  
<br/><br/><label>ISBN: </label>9789380501154 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>marketing Marketing Management  
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAK