TY  - BOOK
AU  - Meek , Helen 
AU  - Meek , Richard 
TI  - Marketing Management 
SN  - 0852975708
U1  - 658.8 
PY  - 2001///
CY  - Kent
PB  - IFS
KW  - Marketing Management
KW  - Corporate Strategy
KW  - Strategy Marketing
KW  - Service Marketing
KW  - Marketing Information and Research
KW  - Relationship Management
ER  -