TY  - BOOK
AU  - Gummesson , Evert 
TI  - Total Relationship Marketing 
SN  - 9788131206734
U1  - 658.3 
PY  - 2002///
CY  - New Delhi
PB  - Elsevier
KW  - Human Resource Management
KW  - Relationship Marketing
KW  - Special Market Relationship
KW  - Nano Relationship
KW  - Mega Relationship
ER  -