Gummesson , Evert  <br/><br/>
Total Relationship Marketing  

 - 2nd ed.  
 - New Delhi :  Elsevier ,  2002 . 
 - 350 p . :  ill. Charts ;   24 cm  
<br/><br/><label>ISBN: </label>9788131206734 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Human Resource Management 
<br/><br/><label>Subjects--Index Terms: </label>Human Resource Management  Relationship Marketing  Special Market Relationship  Nano Relationship  Mega Relationship 
<br/><br/><label>Dewey Class. No.: </label>658.3  / GUM