TY  - BOOK
AU  - Srivastava , R. K.
TI  - Principles of Marketing 
U1  - 658.8 
PY  - 2006///
CY  - Colombo
PB  - Commercial Bank
KW  - Marketing Management
KW  - Customer
KW  - Production
KW  - Sales
KW  - Price
KW  - Marketing and Market
KW  - Service Marketing
KW  - Online Marketing
KW  - Bank Marketing
N1  - R03; Introduction to Marketing and Key Concepts; Marketing Planning; Marketing Process; Customer Care
ER  -