TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing Management : : Global Edition
SN  - 139780273753360
U1  - 658.8 
PY  - 2012///
CY  - England
PB  - Pearson
KW  - Marketing Management
KW  - Demand
KW  - Needs
KW  - Wants
KW  - Product
KW  - Brand
KW  - Research
N1  - R03; Understanding Market Management; Capturing Marketing Insights; Connecting with Customers; Building Strong Brands; Shaping the Market Offerings; Delivering Value; Communicating Value; Creating Successful Long-term Growth
ER  -