Kotler, Philip <br/><br/>
Marketing Management   : Global Edition 

 - 14th ed. 
 - England :  Pearson ,  2012 . 
 - 700 p. :  col. ill ;  28 cm  
<br/><br/> R03 
<br/><br/>Understanding Market Management Capturing Marketing Insights Connecting with Customers Building Strong Brands Shaping the Market Offerings Delivering Value Communicating Value Creating Successful Long-term Growth 
<br/><br/><label>ISBN: </label>139780273753360 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Subjects--Index Terms: </label>Demand Needs Wants Product Brand Research 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT