TY  - BOOK
AU  - Imbriale , Robert 
TI  - Motivational Marketing 
SN  - 9780470116357
U1  - 658.8 
PY  - 2007///
CY  - New Jersey
PB  - John wiley
KW  - Marketing Management
KW  - Marketing
KW  - Motivational Marketing
KW  - Emotional Motivator
ER  -