"Lovelock, C." <br/><br/>
Services marketing / 
C. Lovelock 
 - 6th 
 - New Delhi:  "Pearson,"  2010 
 - 637p. 
<br/><br/><label>ISBN: </label>978-81-317-2597-9 
<br/><br/><label>Subjects--Index Terms: </label>Services marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8