TY  - BOOK
AU  - Malhotra , Naresh K. 
AU  - Dash , Satyabhusan 
TI  - Marketing Research 
SN  - 9788131723173
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Pearson
KW  - Marketing Management
ER  -