Malhotra , Naresh K.  <br/><br/>
Marketing Research  

 - 5th ed.  
 - New Delhi :  Pearson ,  2009 . 
 - 908 P . :   Charts , Pic. ;  28 cm  
<br/><br/><label>ISBN: </label>9788131723173 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management  
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAL