Kotler , Philip  <br/><br/>
Principles of Marketing  

 - 13th ed.  
 - New Delhi :  Pearson ,  2010 . 
 - 614 p . :   Charts , Graphs , Pic . ;   28 cm  
<br/><br/><label>ISBN: </label>9788131731017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Subjects--Index Terms: </label>Marketing  Company and Marketing  Customer Relationship  Business Markets  Pricing  Customer Value  Global Marketplace  
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT