TY  - BOOK
AU  - Baran , Roger J 
AU  - Galka , Robert J 
AU  - Strunk , Daniel P 
TI  - Customer Relationship Management
SN  - 9788131505182
U1  - 658.84 BAR 
PY  - 2008///
CY  - Australia
PB  - Kogan page , 
KW  - Marketing Management
KW  - Customer Relationship Management
KW  - Data , Information
KW  - Technology
KW  - History and Development
KW  - Relationship Marketing
ER  -