TY  - BOOK
AU  - Maheshwari , Akila 
TI  - Strategic Marketing of Financial Services vol 1
U1  - 658.8 
PY  - 2006///
CY  - Mumbai
PB  - Indian Institute of Banking and finance
KW  - Marketing
KW  - Indian institute of banking and finance
KW  - Marketing Service
KW  - Macro and Micro Factors
KW  - Marketing Research
KW  - Product Strategy
KW  - Pricing Strategy
KW  - Distribution Strategy
KW  - Promotion Strategy
KW  - Bank Marketing
ER  -