Maheshwari , Akila  <br/><br/>
Strategic Marketing of Financial Services vol 1 

 - Mumbai :  Indian Institute of Banking and finance ,  2006 . 
 - 190 P . ;  25 cm  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Subjects--Index Terms: </label>Indian institute of banking and finance Marketing  Marketing Service  Macro and Micro Factors  Marketing Research  Product Strategy  Pricing Strategy  Distribution Strategy  Promotion Strategy  Bank Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAH