TY  - BOOK
AU  - Schiffman , Lenon G. 
AU  - Kanuk , Leslie Lazar
TI  - Consumer Behavior 
SN  - 9788120330863
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - PHI Learning
KW  - Marketing Management
KW  - Consumer Behavior
KW  - Consumer Research
KW  - Market Segments
KW  - Psychological
KW  - International Perspective
ER  -