TY  - BOOK
AU  - Pride , William M 
AU  - Ferrell , O.C 
TI  - Marketing 
SN  - 8177225200
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - Biztantra
KW  - Marketing Management
KW  - Marketing
KW  - Concepts and Strategies
KW  - Strategic Marketing
KW  - Social Responsibility
KW  - International Marketing
KW  - Global Markets
KW  - Target Market
KW  - Services Marketing
KW  - Public Relations
KW  - Pricing
KW  - Electronic Marketing
KW  - Global Economy
KW  - Pricing Strategy
ER  -