Pride , William M  <br/><br/>
Marketing  

 - 12th ed.  
 - New Delhi :  Biztantra ,  2005 . 
 - 750 p . :  Charts , Graphs ;  28 cm  
<br/><br/><label>ISBN: </label>8177225200 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>Marketing  Concepts and Strategies  Strategic Marketing  Social Responsibility  International Marketing  Global Markets  Target Market  Services Marketing  Public Relations  Pricing  Electronic Marketing  Global Economy  Pricing Strategy  
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRI