TY  - BOOK
AU  - Meek , Halen 
AU  - Meek , Richard 
TI  - Marketing Management 
SN  - 0852975708
U1  - 658 
PY  - 2001///
CY  - UK
PB  - CIB
KW  - Marketing Management
KW  - Corporate Strategy
KW  - Strategic Marketing
KW  - Service Marketing
KW  - Marketing Research
KW  - Primary Research
KW  - Database Marketing
KW  - Marketing Communication
KW  - Relationship Marketing
ER  -