TY  - BOOK
AU  - Kim , W. Chan 
AU  - Mauborgne , Renee
TI  - Blue Ocean Strategy
SN  - 9781591396192
U1  - 658.8 
PY  - 2005///
CY  - Boston
PB  - Harverd Business Shool
KW  - Marketing Management
KW  - marketingmanagement
KW  - Analytical Tools
KW  - Blue Ocean Strategy
ER  -