TY  - BOOK
AU  - Kotler , Philip 
AU  - Armstrong , Gary 
TI  - Principles of Marketing 
SN  - 9788131731017
U1  - 658.8 
PY  - 2007/// .
CY  - New Delhi
PB  - Prentice Hall
KW  - Marketing
KW  - Customer Value
KW  - Business Markets
KW  - Public Relations
KW  - Customer Relationship
KW  - Global Marketplace
KW  - Online Marketing
ER  -