Kotler , Philip  <br/><br/>
Principles of Marketing  

 - 13th ed.  
 - New Delhi :  Prentice Hall ,  2007 .  
 - 599 p . :  Charts  , Graphs ;   28 cm  
<br/><br/><label>ISBN: </label>9788131731017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Customer Value  Business Markets  Public Relations  Customer Relationship  Global Marketplace  Online Marketing  
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT