Doyle , Peter  <br/><br/>
Value Based Marketing  

 - New York :  John Wiley ,  2007 . 
 - 370 p . :  Charts , Graphs ;   25 cm  
<br/><br/><label>ISBN: </label>9780471877271 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>Marketing  Value Based  Corporate Growth Shareholder Principles of Valuation Internet Marketing Price Management  
<br/><br/><label>Dewey Class. No.: </label>658.8  / DOY