TY  - BOOK
AU  - Harrison, Tina 
TI  - Financial Services Marketing
SN  - 0273632973
U1  - 332.10688 
PY  - 2000/// .
CY  - England
PB  - Prentice Hall
KW  - Financial Services
KW  - Marketing
KW  - Traditional Channels
KW  - Communication Promotion
KW  - Building Customer
KW  - Customer Retention
ER  -