TY  - BOOK
AU  - Blythe , Jim 
TI  - Essentials of Marketing 
SN  - 9780273693581
U1  - 658.8 
PY  - 2005///
CY  - England
PB  - Prentice Hall
KW  - Marketing Management
KW  - marketing
KW  - Marketing Communication
KW  - International Marketing
KW  - 21st Century Marketing
ER  -