Blythe , Jim  <br/><br/>
Essentials of Marketing  

 - 3rd ed.  
 - England :  Prentice Hall ,  2005 . 
 - 354 p . :  Charts , Graphs ;   25 cm  
<br/><br/><label>ISBN: </label>9780273693581 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>marketing Marketing Communication International Marketing  21st Century Marketing  
<br/><br/><label>Dewey Class. No.: </label>658.8  / BLY