TY  - BOOK
AU  - Prahalad , C . K .
TI  - The Fortune at the Bottom of the Pyramid
SN  - 0131877291
U1  - 338.642 
PY  - 2006///
CY  - New Jersey
PB  - Person Education
KW  - Economics
KW  - Production
KW  - poverty
KW  - Pyramid
ER  -