TY  - BOOK
AU  - Gregory , James R 
AU  - Wiechmann , Jack G 
TI  - A Guide to Global Brand Marketing Branding
SN  - 9780658009457
U1  - 658.8 
PY  - 2002///
CY  - Chicago
PB  - McGraw Hill
KW  - Marketing Management
KW  - marketing
KW  - Branding
KW  - Global Customer
KW  - Culture
ER  -