Gregory , James R  <br/><br/>
A Guide to Global Brand Marketing Branding 

 - Chicago :  McGraw Hill ,  2002 . 
 - 232 p . :  Charts , Graphs , Pic. ;   24 cm  
<br/><br/><label>ISBN: </label>9780658009457 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>marketing Branding  Global Customer  Culture  
<br/><br/><label>Dewey Class. No.: </label>658.8  / GRE