TY  - BOOK
AU  - Weitz , Bart 
AU  - Castleberry . Stephen B 
AU  - Tanner , John F 
TI  - Selling 
SN  - 0072549289
U1  - 658.8 
PY  - 2004///
CY  - Boston
PB  - McGraw Hill
KW  - Marketing Management
KW  - Selling
KW  - Building Partnership
KW  - Servicing Customer
ER  -