TY  - BOOK
AU  - Farese , Lois Schneider 
AU  - Kimbrell , Grady
AU  - Woloszyk , Carl A 
TI  - Marketing Essentials 
SN  - 0078303974
U1  - 658.8 
PY  - 2003///
CY  - New York
PB  - McGraw Hill
KW  - Marketing Management
KW  - marketing
KW  - World MARKETING
KW  - Communication Skills
KW  - Economics
KW  - Social Respomsibility
ER  -