Farese , Lois Schneider  <br/><br/>
Marketing Essentials  

 - New York :  McGraw Hill ,  2003 . 
 - 772 p . ;  Pic. Charts , graphs ;  28 cm  
<br/><br/><label>ISBN: </label>0078303974 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>marketing World MARKETING  Communication Skills  Economics  Social Respomsibility 
<br/><br/><label>Dewey Class. No.: </label>658.8  / FAR