"Kotler, P." <br/><br/>
Marketing managemen/ 
P. Kotler 
 - 12th 
 - New Delhi:  "Prentice Hall,"  2005 
 - 729p. 
<br/><br/><label>Subjects--Index Terms: </label>marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8