TY  - BOOK
AU  - Kotler , Philip 
AU  - Keller , Kevin Lane 
TI  - Marketing Management 
SN  - 8120327993
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - Prentice Hall
KW  - Marketing
KW  - Marketing Management
KW  - Connecting Customers
KW  - Communicating Value
ER  -