Kotler , Philip  <br/><br/>
Marketing Management  

 - 12th ed.  
 - New Delhi :  Prentice Hall ,  2005 . 
 - 729 p . :  Charts , Graphs , Pic . ;   28 cm  
<br/><br/><label>ISBN: </label>8120327993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Marketing Management  Connecting Customers  Communicating Value  
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT