TY  - BOOK
AU  - Payne , Adrian 
TI  - The Essence of Services Marketing 
SN  - 8120309146
U1  - 658.8 
PY  - 2001///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Market Management
KW  - Services Marketing
KW  - Relationship Marketing
KW  - Customer Service
KW  - Marketing Strategic
ER  -