Payne , Adrian  <br/><br/>
The Essence of Services Marketing  

 - New Delhi :  Prentice Hall of India ,  2001 . 
 - 253 p . :  Charts , Graphs ;   23 cm  
<br/><br/><label>ISBN: </label>8120309146 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market Management 
<br/><br/><label>Subjects--Index Terms: </label>Market Management  Services Marketing  Relationship Marketing  Customer Service  Customer Service Marketing Strategic  
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAY