Bobrow , Edwin E  <br/><br/>
The Complete Idiots Guide to New Products Development 

 - New Delhi :  Prentice Hall ,  1999 . 
 - 307 p . :  Charts , ill. ;   24 cm  
<br/><br/><label>ISBN: </label>9788120315051 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>marketing Marketing Management  Market Research  
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOB