Newell , Frederick  <br/><br/>
Why CRM Doesnt Work : 
How to Win By Letting Customers Manage the Relationship  
 - New Delhi :  Kogan Page ,  2004 . 
 - 263 P . ;   23 cm  
<br/><br/><label>ISBN: </label>9780749442415 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management  Technology  Relationships  Database  Customer Service  
<br/><br/><label>Dewey Class. No.: </label>658.8  / NEW