TY  - BOOK
AU  - Armstrong , Gary 
AU  - Kotler , Philip 
TI  - Marketing an Introduction 
SN  - 0130351334
U1  - 658.8 
PY  - 2003///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing
KW  - Customer Value
KW  - Strategic Planning
KW  - Marketing Environment
KW  - Global Marketplace
KW  - Supply Chain Management
ER  -