Armstrong , Gary  <br/><br/>
Marketing an Introduction  

 - 6th ed.  
 - New Jersey :  Prentice Hall ,  2003 . 
 - 700 p . :  Charts , Graphs , Pic . ;   25 cm  
<br/><br/><label>ISBN: </label>0130351334 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Marketing Customer Value  Strategic Planning  Marketing Environment  Global Marketplace  Supply Chain Management  
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT