TY  - BOOK
AU  - Payne , Adrian
AU  - Christopher , Martin 
AU  - Clark , Moira 
AU  - Peck , Helen
TI  - Relationship Marketing for Competitive Advantage
SN  - 0750640170
U1  - 658.8 
PY  - 2001///
CY  - Oxford
PB  - Butterworth
KW  - Marketing Management
KW  - Relationship Marketing
KW  - Customer Oriented
KW  - Traditional Marketing
ER  -