Payne , Adrian <br/><br/>
Relationship Marketing for Competitive Advantage 

 - Oxford :  Butterworth ,  2001 . 
 - 304 P . ;   25 cm  
<br/><br/><label>ISBN: </label>0750640170 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management  Relationship Marketing  Customer Oriented  Traditional Marketing  
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAY