TY  - BOOK
AU  - Monroe , Kent B 
TI  - Pricing 
SN  - 0072528818
U1  - 658.8 
PY  - 2003///
CY  - Boston
PB  - McGraw Hill
KW  - Marketing Management
KW  - Pricing Management
KW  - Customer Value
KW  - Customer
KW  - Trade Promotions
ER  -