Monroe , Kent B  <br/><br/>
Pricing  

 - 3rd ed.  
 - Boston :  McGraw Hill ,  2003 . 
 - 658 P . :  Charts , Graphs , ;  24 cm  
<br/><br/><label>ISBN: </label>0072528818 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management  Pricing Management  Customer Value  Customer  Trade Promotions  
<br/><br/><label>Dewey Class. No.: </label>658.8  / MON