TY  - BOOK
AU  - Bearden , William O 
TI  - Marketing 
SN  - 9780072461282
U1  - 658.8 
PY  - 2001///
CY  - Boston
PB  - McGraw Hill
KW  - Marketing Management
KW  - Global Marketing
KW  - Trading
KW  - Marketing Communication
KW  - Relationship
KW  - Electronic Commerce
ER  -