Bearden , William O  <br/><br/>
Marketing  

 - 3rd ed. 
 - Boston :  McGraw Hill ,  2001 . 
 - 596 p . :  Charts , Graphs , Pic ;  28 cm  
<br/><br/><label>ISBN: </label>9780072461282 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management  Global Marketing  Trading Marketing Communication Relationship  Electronic Commerce  
<br/><br/><label>Dewey Class. No.: </label>658.8  / BEA